Adore Moi is a luxury lingerie brand created exclusively for Debenhams by Ultimo. Crafted from quality materials, the range offers sexy and elegant lingerie for women. Jenni Falconer is currently the face and body of the brand, following on from Nell McAndrew.

Jenni said: “I never thought I’d model lingerie, but when I met Michelle she convinced me that I’d be great. Also, I just love Adore Moi by Ultimo – I’ve always worn the collection and was obviously completely delighted to be asked to front the new campaign.

“I work really hard to keep in shape and love nothing more than a physical challenge [Jenni ran the London Marathon last month], and you could say the shoot for Adore Moi by Ultimo was exactly that! It was such good fun working with Ultimo and I’m really proud of the results.

“Every woman loves beautiful lingerie and feeling fabulous, and the new Adore Moi by Ultimo collection delivers on both accounts! The designs from the new range are incredibly sexy and luxurious, but without the designer price tag.”

Michelle Mone, creator of Adore Moi by Ultimo, said: “I’ve always admired Jenni’s fantastic figure and loved her approach to healthy living. She has fantastic curves and bags of confidence; Jenni was the perfect person to front the new campaign for Adore Moi by Ultimo and looks utterly fabulous in the new designs for this season.”

Available from Debenhams stores nationwide, Adore Moi by Ultimo presents everyday lingerie with an exquisite "French boudoir" feel - the designs focus on luxurious materials and fine detailing including lace, embroidery and guipure.