Diamond Boutique is designed and produced by MJM International exclusively for Tesco stores nationwide. Launched in March 2009, Diamond Boutique is the UK’s only luxury supermarket lingerie brand.

Crafted from luxurious materials such as lace, satin and silks, Diamond Boutique is very much focused on delivering glamorous, elegant lingerie at affordable prices continuing Tesco’s commitment to value. The current ‘face and body’ of Diamond Boutique is Elen Rivas, the gorgeous Spanish model and ex partner of Frank Lampard.  

Michelle Mone, creator of Diamond Boutique, said; “Diamond Boutique is an incredible offering and gives consumers the chance to pick up top designer lingerie collections in their supermarket aisles. It’s the perfect collection and the purse-friendly prices mean that everyone can have a slice of luxury in their lingerie drawer.”  

Terry Green, CEO of Tesco Clothing, said; “The new brand offers everything a designer label does in terms of quality, design and fit but at Tesco prices.”

Elen said; “Diamond Boutique delivers everything a designer brand should. The designs are elegant, stylish and fit to perfection. What’s more, even if you buy the entire collection you won’t feel guilty as it’s so easy on the pocket! I wear the range every day, whether I’m off to the supermarket or glamming up for a night out.”

Available from a purse-friendly £7.00, Diamond Boutique comes in sizes 32A to 38D for bras and 8-18 for briefs. The collection is available from Tesco stores nationwide and online from www.tesco.com/clothing