Michelle for George is designed and produced by MJM International exclusively for Asda stores nationwide. Launched in 2005, the brand has grown to become one of the biggest volume lingerie brands in the UK. Delivering the very best in fashionable lingerie, Michelle for George is built on value, comfort and quality. 

The current ‘face and body’ of Michelle for George is the gorgeous actress Kara Tointon.

Kara said; “Like most women, I adore lingerie so it’s really exciting to be involved with the ‘Michelle for George’ brand. The underwear is so sexy and really elegant; I can’t get enough of it! Wearing gorgeous lingerie is an instant pick-me-up and always makes you feel confident and feminine.”

Michelle Mone, creator of the ‘Michelle for George’ brand named after her, said; “The latest campaign with Kara proves that budget lingerie can look just as good as the very expensive brands. 

“Kara looks beautiful in the latest designs and is a girl that women can relate to, she is down to earth, naturally beautiful and most importantly she looks happy and healthy – she’s perfect for this campaign and shows just how fantastic the new designs can look.”

On top of the stylish fashion ranges that rotate throughout the year, Michelle for George also boasts the famous cleavage enhancing bra ‘The One’, which is the basis for all of the designs. Available also in black and white with a smooth seam-free cup, this bra gives fantastic boost control to create the ultimate cleavage and is priced at only £12.00 – offering incredible value for money. 

Michelle for George is available from Asda stores nationwide and www.george.com