Ultimo Shops!

MJM International and Michelle Mone hit the headlines with the launch of the new Ultimo shops within Debenhams. Due to the phenomenal growth of Ultimo lingerie and swimwear, MJM International have signed a deal with Debenhams CEO Rob Templeman to open stand alone Ultimo stores within Debenhams nationwide.

The first shop that opened coincided with the overall opening of the Silverburn shopping centre in Pollock. Michelle Mone opened the centre and new Ultimo D-G model Gemma Atkinson opened the Ultimo shop. Michelle's dream is to make Ultimo the Victoria's Secrets of the UK and she's well on her way to doing so.

Sarah Harding opened the new Ultimo store in Debenhams Oxford Street.  Nell McAndrew opened the 3rd Ultimo store in Trafford Park, Manchester and model Amii Grove opened the Birmingham shop.  There was a double opening with Chantelle from Big Brother at the Chelmsford and Bristol stores.

Ultimo, Liverpool Lord Street, was opened by Spice Girl Mel B as part of a whistle-stop tour which saw her jet in from LA especially for Ultimo and visit stores in London, Liverpool and Glasgow... all in one day!

Michelle Heaton joined Michelle Mone to open Ultimo's first shop in shop in the Republic of Ireland. Dublin, Henry Street is Ultimo's 12th store within Debenhams

Most Recently.....

Ultimo made history as the first UK lingerie brand to hold their own show at New York Fashion Week on September 9th 2008! Michelle Mone was accompanied by Mel B to present the Ultimo Showcase Collection to the international press.

Watch a video of the Ultimo New York Fashion Week catwalk show by clicking the link below:

http://www.youtube.com/watch?v=BTXpgsSO5fs

Ultimo are delighted to announce stunning celebrity model and TV personality Melinda Messenger as the new face of Ultimo D-G cup!  Melinda takes over from former Hollyoaks actress Gemma Atkinson who had been the face of the brand since November 2007.

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